You have digital objectives to meet, and limited time to stay in the loop on how best to implement your online marketing. We can help — here's our latest monthly roundup of industry articles and tools that we believe to be valuable for your work in higher-ed:
How will these forward-thinking ideas and trends impact your school?
Leverage technology toenhance 'Human' experience... not just 'customer experience.'ViaWARC.
"Personalization" and treating somebody like a human are two very different things. Strategy and continuous improvement are important in skillfully combining things that can be automated while maintaining a personal relationship with the clients, the students.
Every website hasa small set of tasks that deliver a huge amount of value. What are thoselong-necks for your school? ViaAaron Rester.
A slightly modified version of the Pareto Principle applies to most websites: on average, 25% of a site's effects will be generated by 5% of causes, and 60% of effect from 20% of causes. Higher Ed politics often, inadvertently, places roadblocks to focusing on that vital set of small tasks the site visitor is after.
Better enrollment data— a new andimproved IPEDS. ViaEduVentures.
Schools can now gain more insight as to the trends and motivations behind non-traditional students that dropout, transfer, or re-enroll in your school.
Offboarding in the Online World — what areoffboarding opportunities for university site visitors? ViaSmashing Magazine.
We love focusing on small interactions like these that underscore a continuous improvement model of refining and improving each and every interaction with visitors, thereby creating long-term relationships.
We already knew page speed was affecting desktop searches… now it's also finally affecting mobile searches. How well is your university site performing?
TheUltimate Digital Clean-Up Checklist: Are You Prepared For The New Year? Via theSmashing Magazine.
A great resource for continuous improvement, especially given Google's recent announcement about mobile page speed affecting mobile searches.
WhyCSS Grid is better than Bootstrapfor creatingcomplex layouts(NOTE: we have strong experience with Bootstrap, but the power of native CSS Grid is creating new opportunities). Via theHackernoon.
Overload of elementson a page, and how goodghost button design can help. Via theSmashing Magazine.
School deans and supervisors are asking you to place more links on the homepage, and make them all buttons. You know that the more calls-to-action a page has, the less successful and user-friendly it is. This is where Ghost buttons (transparent, bordered buttons) can be a win-win tool, allowing more calls-to-action for resources and context, while not distracting from the primary (solid color button) call-to-action on the page. Thisother articlemakes a case against ghost buttons, but in this second article it's contrasting solid vs. ghost design, instead of combining them appropriately.
The Laws of UX— a collection of the maxims and principles that designers can consider when building user interfaces.
Sonarwhal— an Open-Source, Community-Driven Linting Tool.
Carbon— create and share beautiful images of your source code.
Developer infatuation with Chrome is not good — because competition between browsers is good. ViaChris Krycho.
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