You have digital objectives to meet, and limited time to stay in the loop on how best to implement your online marketing. We can help — here's our latest monthly roundup of industry articles and tools that we believe to be valuable for your work in higher-ed:
"Introduced in 2014, the Gallup-Purdue Index, a study of college graduates, found that the type of college a student attended 'hardly matters at all' in a graduate's workplace engagement and current well-being." So you really have to identify the "why" students choose to come to your school, and communicate that well.
Changing spending trendsfordigital vs. traditional marketingin admissions. ViaRuffalo Noel Levitz.
How is your website performing for your digital marketing goals?
"When you know how much of your user base the persona represents and how well you're serving them, it quickly becomes obvious whether a potential feature could actually make a difference. Suddenly deciding what to work on won’t require hours of debate or horse-trading."
The Discount Store vs. the Boutique: Understanding thePricing Frame for students. ViaEncoura.
How you communicate about sticker price, Net Price Calculator, and scholarships on your site is critical. An insightful read on the psychology of price and how it affects the early choices about which institutions a student will even engage with at the start of college search.
Virtual Reality/Augmented Reality
Virtual realitygrows as asset in academic, enrollment management. ViaEducationDIVE.
Four ways campuses are introducing virtual reality as a tool to expand the academic enterprise.
Bose is developingaugmented realityglasses with afocus on sound. Via theThe Verge.
A great way to enrich self-guided campus tours, historical tours, and more.
Google begins to roll outmobile-first indexing. ViaTechCrunch.
For search engine ranking, the question is no longer whether you have a mobile-friendly site, but how well optimized is your mobile site. Universities need to apply a continuous improvement model for their site to ensure continued good rankings, rather than simply evaluate if it finally updated to a responsive site.
Universities are releasing their owndigital pattern librariesandsoftware design systems— examples areIndiana UniversityandUniversity of St. Andrews. They are finding it important to create their own internal frameworks to make their user experience as seamless as possible.
The task of creating a cohesive design pattern for your school can be challenging and time-consuming, and yet not always an urgent priority. Partnering with us can help you reap the long-term benefits without sacrificing the more urgent projects.
How toPrepare Your Higher EdWebsite for theRise of Voice Search. ViaCarnegie Dartlet.
Design Canada(the Film) — we're loving the trailer and the website.
Missed Last Roundup?
Read the latest onblowing the whistle on rankings, the Content Performance Quotient, managing shifting prospects during yield, statistics and game-based learning, Google AMP's new story format, spring planning documents, color forecasting, and more.