You have digital objectives to meet, and limited time to stay in the loop on how best to implement your online marketing. We can help — here's our latest monthly roundup of industry articles and tools that we believe to be valuable for your work in higher-ed:
How isCollege Enrollment in the US Changing? ViaHigher Ed Data Stories.A serious tool to understand the nuance of your specific higher ed sector. Enrollment data from about 6,600 post-secondary institutions in the US, and goes back as far as 1980. It includes every institution, including those that grant degrees, and those that don't; four-year private, not-for-profits, for-profits, and publics; liberal arts colleges, research universities, and technical institutes.
Blowing the Whistle on Rankingsin College Recruitment. ViaEncoura.Although not fully irrelevant, it might be a good time to consider whether the often-hefty fees for displaying college ranking graphics on your site might have a better ROI when spent on other influencers, like your admissions website, search rankings, or overall website.
Beyond Engagement: theContent Performance Quotient. ViaZeldman.What if high numbers for time on page and length of click trail were actually negative? What if that meant the user is taking longer than necessary to find what they’re looking for? High engagement might be good for certain sections of a site (alumni magazine, strategic goals microsite), but harmful in many other parts if users want to accomplish a task relatively quickly, and be a sign of poor information architecture.
3 Tips toManage Shifting Prospects During Yield. ViaEncoura.Young adults are mercurial by nature. Throw them into a complex enrollment environment and they become even more inscrutable. During yield, students absorb information rapidly, introducing difficult-to-predict enrollment behavior. These are key yield strategy tips.
Virtual Reality/Augmented Reality
Statistics and game-based learning- a virtual reality application. ViaEducationDIVE.The availability and affordability of virtual reality technologies will continue to drive it’s use case for game-based learning. Although the field had a troubled infancy, game-based learning is making a noticeable comeback.
Web-Powered Augmented Reality: a Hands-On Tutorial. Via theMedium.Maybe you've been wondering how Augmented Reality might help your school’s marketing. Maybe you’ve been considering learning the basics. Here’s a helpful tutorial to get you started.
Using technology toreduce 'summer melt'. ViaEducationDIVE.Each year, at just about every college, some fraction of the freshman class that has paid enrollment deposits never shows up on campus. Called "summer melt," the phaseout is often due to the many administrative tasks new students are supposed to fulfill but don’t. Learn how promising technology helps reduce "summer melt."
Google takes AMP beyondbasic posts with itsnew story format. ViaTechCrunch.AMP Story is a mobile-focused format for creating visually rich stories.
Meet ourSprint Planning Document. ViaUniversity of St. Andrews.Whether you're looking into starting design sprints, or improving your current ones, a low-tech solution to keep you razor sharp on your long-term goals.
A great course onlearning Flexbox. Via theScrimba.An excellent interactive video tutorial on the basics of Flexbox, some advanced features, and the importance of how Flexbox and CSS Grid complement each other.
Inside the mysterious art — and big business — ofcolor forecasting. Via theNYTimes.
How to improve your design process withcopy docs. ViaMedium.
Missed Last Roundup?
Read the latest on2018 predictions for higher ed, the pareto principle for your site, improved IPEDS data, Google's mobile page speed changes, the Laws of UX, how CSS Grid compares with Bootstrap, why developer infatuation with Chrome is not good, and more.