Higher Education Digital Marketing — News Round Up
Ideas & Insights from Research & Design
Ideas & Insights for April 14, 2017
This week's collection of articles and tools that our team hopes will be of value in your work as higher ed professionals:
Higher Ed Intelligence— great new research from long-time consultants RHB & Lawler Group on real marketing challenges facing private higher education and possible solutions.
How canFacebook’s new 360 Videobe used for large events like graduations or alumni reunions? Does it complement or distract from existing video livestreams? ViaTechCrunch.
NY’s Free College Plan— what does the trend towards making public college free mean for marketing practices? Will this lower marketing quality for public institutions? How will the pressure to sell private education's distinctiveness impact digital strategy? ViaNPR Ed.
Varvy Pagespeed Tool— ever run your site through Google PageSpeed Insights and end upconfused about how to fixthe areas that needed improvement? Thishighly visual toolprovides practical steps on how to resolve common problems.
Google’s WebVR Experimentsshowcases how VR can exist on a common web browser. How can higher ed embrace and use this technology for virtual tours or other applications?
Heard ofCircular Designand theCircular Economy? Consider the radical promise of moving from our traditional take-make-dispose economy, to one that has a closed loop, where materials, nutrients, and data are continuously repurposed. ViaIDEO.
Institutional survival is at stake— can your school strategy still be summarized as "Ready, Fire, Aim?" ViaInsideHigherEd.